Downtown Squamish is rebranding

OPPORTUNITY:

The Downtown Squamish Business Improvement Association [Downtown Squamish] is inviting Visual Artists and Graphic Designers to submit proposals for the creation of a new visual identity.

BACKGROUND:

Over the past year, Downtown Squamish has worked with members, partners and the broader community to inform a new strategic brand model. The model will be used as a tool to support the operations, marketing and communications of the organization, starting with an updated 5 year strategic plan and new website in 2026. The successful applicant(s) will use this model to inspire a cohesive visual identity for broad use across all digital and print applications.

SCOPE OF WORK:

WHAT:

• Logo & supporting design elements (frames/icons etc.)
• Primary (& secondary) colour palettes
• Key fonts (logo, headings, body copy, social media etc.)
• Style examples for:
  • Imagery (images/video aesthetic)
  • Maps and icons (on-brand mini map)
  • Future wayfinding/signage
• Mock-ups (proof of concept): website homepage & poster (tbd)
• Visual design guidelines document (outlining above)
• Potential to then continue with Production Design for launch

HOW:

• Deliverables: Presentation deck (identity overview) and usable digital files.
• Longevity: The identity must have the flexibility to grow alongside the organization for years to come.
• Repurposability: The design must be able to be repurposed across multiple platforms and creative expressions.
• Exclusivity: Downtown Squamish will be given exclusive use of all design elements in perpetuity.
• Originality: All proposals submitted must be original works that have not been previously submitted to any other calls or contests.

WHO/WHY:

• Locals: Normalize roaming Downtown.
• Day Trippers: Showcase Downtown Squamish as both a destination and a prolonged pit stop.
• Members: Build pride of place, and foster connection to Downtown Squamish beyond their own interests.

WHEN:

Oct 19 – Designer contract finalized & designer briefed
Nov 9 – Initial visual identity concepts
Nov 17 – Feedback to designer
Dec 7 – Revised visual identity concepts
Dec 14 – Feedback to designer
Dec 22 – Final visual identity revisions
Jan 9 – Final visual identity approvals & all files submitted
Jan 12 – Production design begins

SUBMISSION PROCESS:

Proposals to be submitted by October 12, 2025. Please send to Kerry Neil, executivedirector@downtownsquamish.com

PLEASE INCLUDE:

• A brief expression of interest (250 words max), including acknowledgment
  of our timeline (above)
• A resume
• A portfolio (digital file or website link with images of representative work
  completed within the last 5 years)
• A cost estimate for this project

If you have questions about this opportunity, please contact: Kerry Neil, Executive Director executivedirector@downtownsquamish.com